Podcasting Research

The Pew Research Center reports that podcasting is continuing to proliferate.

Unsurprisingly, few people report downloading podcasts every day, but increasing numbers are accessing and downloading content.

Furthermore, access to the necessary hardware is increasing even faster, and socio-economic status doesn't hinder youth from having that hardware: "Like podcast downloading, ownership of iPods and MP3 players has also increased since 2006. According to a December 2007 Pew Internet Project survey, 34% of American adults and 43% of internet users report owning an iPod or MP3 player, up from 20% of the total population and 26% of internet users in April 2006.

Young adults between 18 and 29 years old are the age group most likely to own MP3 players, 61% of whom own these gadgets."